EU Packaging Regulation (PPWR)

The EU Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40, introduces mandatory reuse targets for transport packaging within the European Union.

Key Reuse Targets

From 2030: At least 40% of transport packaging must be reusable within a re-use system.
From 2040: The target increases to 70%.
Certain intra-company and domestic transport operations within the EU may require reusable transport packaging from 2030.

Official Regulation Excerpt (Article 29)

From 1 January 2030, economic operators that use transport packaging, or sales packaging used for transporting products, including for products distributed via e-commerce, within the territory of the Union, in the form of pallets, foldable-plastic boxes, boxes, trays, plastic crates, intermediate bulk containers, pails, drums and canisters of any size or material, including flexible formats or pallet wrappings or straps for stabilisation and protection of products put on pallets during transport, shall ensure that at least 40 % of such packaging in total is reusable packaging within a re-use system.

From 1 January 2040, those economic operators shall endeavour to use at least 70 % of the packaging referred to in the first subparagraph in a reusable format within a re-use system.

Source: Regulation (EU) 2025/40, Article 29

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